Bio-Engineered Supplements & Nutrition Sponsors UFC

Bio-Engineered Supplements & Nutrition makes its profits by selling weight-loss and energy-boosting products e.g. Endorush and Astro-Phex. This summer BSN paid roughly ten million dollars for a three-year sponsorship with UFC.

By associating the company with UFC — which draws three million male viewers ages 18 to 49 to a fight — the head hopes BSN supplements will become indispensable to a large swath of the coveted young male demographic.

Although Ultimate Fighting divides peoples opinions, not only does the company believe UFC is here to stay, they believe that in ten years ultimate fighting will be the biggest sport in the world.